SWVR delivers an enchanting Malibu-based lookbook for its "Genes - Erie News Now | WICU & WSEE in Erie, PA

SWVR delivers an enchanting Malibu-based lookbook for its "Genesis" Collection.


MARYLAND, USA - 08-16-2017 (Press Release Jet) --

After a long hiatus, SWVR returns with a three-piece, handmade, classic shirt collection. The majestic lookbook was shot in Malibu by Dylan Millsap. This is the third collaboration between SWVR & Dylan as their aesthetic in this collection surpasses those of the previous collabs. "There is something different about this collection.", Tarawallie said. "It feels as if we are reborn in a way. After being binded to competitive clauses that didn't allow you to create for your own brand, it can be demoralizing." The Maryland based brand started in 2010 with $191.78 while Tarawallie & co-founder Christofer Brito were community college students. With universal acclaim for their conceptual, story telling collections, Tarawallie explains that there is now a new breath of life that has jolted SWVR resurgence. "We have always been the story tellers with our garments. It took a while to gain peoples confidence in our product. Our new reinvention does not come at the cost of our quality. The shackles are off. and we feel as if we are in our greatest creative space. This is the beginning of our forever. " 

The collection is set to debut on the brands website on August 16, 2017.  A picture book will also be sold in conjunction with the collection. It will showcase photos all taken by Dylan Millsap & model appearances from Kim & Keisha McConnell.

Media Contacts:

Company Name: SWVR
Full Name: Shek Tarawallie
Phone: 2404863983
Email Address: Send Email
Website: www.swavor.us

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