Announces Partnership with University of Connecticut's S - Erie News Now | WICU & WSEE in Erie, PA Announces Partnership with University of Connecticut's School of Business' Center for the Advancement of Business Analytics


The vision at is to merge the best of technology with the best of science, creating a world that helps policyholders live well, and carriers do more. is proud to announce their partnership with the University of Connecticut's Business' Center for the Advancement of Business Analytics, conducting research on big data and how it will change the course of customer engagement for the life insurance industry.

Philadelphia, PA, August 29, 2017 --( announces the launch of a research project with the University of Connecticut's new Center for the Advancement of Business Analytics. The research will be supported by students completing their Master's Degree in Business Analytics and Project Management (MS-BAPM) during the 2017 fall semester. The goal of the partnership is to identify insights regarding the relationship between personal wellness and the future state of insurance distribution drawn from’s robust consumer engagement data library.

This partnership is in alignment with’s Elite Strategic Partnership with LIMRA – a worldwide research, consulting and professional development organization for the insurance and financial industry.

John Wilson, an instructor of the program offered “ is an innovative company that is truly data driven and we are looking forward to providing analytics support to help them advance their strategy.” According to UConn, the greater mission is to enhance analytics driven research, thought leadership, and executive development for their student programs. He continued, “collaboration between forward thinking companies such as is at the core of CABA’s mission.”

CABA will aid in the substantial task of mining big data and producing actionable insights for product enhancements. The hope is for the program to boost’s analytics capabilities and in turn, provide business experience for the students.

Munir Pathak, Senior Data Scientist at stated, “The partnership gives an opportunity to derive important insights from our data while providing an engaging, real-world experience to talented students enrolled in the Business Analytics program at UConn. I look forward to our relationship growing over time, and seeing the direct impact to our organization through additional project sponsorship and talent development opportunities.”

Media Contacts
Jamie Podgajny, 757.719.4111,
John Wilson,

About is a leading customer engagement platform enabling policyholders to live healthier, happier lives with their life insurance carriers. Built on a foundation of science, uses behavioral economics, social psychology, and personalized content to curate a community of highly engaged consumers ready for change. By capturing these insights, carriers have the ability to build meaningful relationships, increase brand loyalty, minimize policy risk, and streamline the underwriting process.

About CABA
CABA supports the University and School of Business’ academic mission to serve area businesses, national organizations, students in our rapidly expanding MS-BAPM and BS-Business Analytics program, and faculty in their research centering on innovative application and extension of analytics methods.

Contact Information:
Jamie Podgajny
Contact via Email

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