Sales and marketing firm, Empire Z Inc. illustrates the detrimental impact poor customer retention has on businesses and confirms the implementation of their retention strategy last quarter has resulted in a 9% increase in customer retention.
HOUSTON, TX, September 20, 2017 /24-7PressRelease/ -- The average business loses around 20 per cent of its customers annually when it fails to maintain customer relationships properly, while in other industries this can be as high as 80 per cent. If a business is unable to gain new customers as quickly as it loses them, the costs can be remarkably high, especially, if a business is a newer start-up. Customer retention is an often-overlooked component to the growth and success of a business. Where some businesses may look to grow their customer base as quickly as possible; they do not think or, at least do not implement strategies that could retain customers for as long as possible. While this has been stated casually, customer retention strategies require a lot of thought and effort to be implemented effectively.
About Empire Z: http://www.empirezusa.com/about-us/
The consequences of customer retention compound over time, and in unexpected ways. A tiny change in customer retention can cascade through a business system and multiply over time for worse. Empire Z
provides some customer retention strategies that can be implemented to make a huge impact on your business:
1) Extraordinary customer service - The pursuit of keeping customers satisfied is key. Not only does it allow customers to recommend others to do business with you, it allows the product or service to remain a focus in the customer's life. Customer service is a back and forth game, a person is able to get information about the person and what they like and ensure that the product works for them and knowing what and doesn't work for them next time round. This can help build repeat customers and prevents customers going elsewhere.
2) Service Integrity - Customers are attracted when there is some transparency; in this sense, that a person is open and honest with them and take a genuine interest in their needs. Otherwise, they will avoid being open to any services in future.
3) Maintain communication - Build relationships by keeping in touch, people respond positively to follow-ups and maintaining a friendly connection. This reinforces the reasons for why they did business in the first place and will come back again and again for any other product or services.
Empire Z is a US based outsourced sales and marketing company who specialise in customer acquisition and retention for both old and new clients alike. The firm focus on developing innovative campaigns pushing brand awareness and enabling the creation of a memorable brand image
for new consumers. The firm's ability to build a brand's reputation quickly has allowed them to become market leaders in their region as they continue grow and be reached out by new clients seeking the company's services for their marketing campaigns.
Find out more about Empire Z by 'liking' them on Facebook
and by following them on Twitter @EmpireZ_Inc
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