Back in San Diego first time in 12 years, CALIFORNIA REALTOR® EX - Erie News Now | WICU & WSEE in Erie, PA

Back in San Diego first time in 12 years, CALIFORNIA REALTOR® EXPO 2017 opens next week

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SAN DIEGO, Oct. 2, 2017 /PRNewswire-USNewswire/ -- CALIFORNIA REALTOR® EXPO 2017, the state's largest real estate trade show, opens next week at the San Diego Convention Center in San Diego, Calif.  Running Oct.10-12, CALIFORNIA REALTOR® EXPO 2017 offers three full days of valuable and insightful seminars, and networking opportunities for California REALTORS®. 


Highlights of CALIFORNIA REALTOR® EXPO 2017 include:

Tuesday, Oct. 10

8:30 a.m.6 p.m.
Tech Tuesday
Tech Tuesday offers hands-on morning sessions crafted to provide extensive detail and knowledge in different tech areas. Attendees will dive deep in learning to use Instagram and Snapchat, and learn how virtual reality is working its way into the real estate industry. In the afternoon, attendees will learn how to use videos to differentiate themselves from their competitors. Johnny Cupcakes, inventor of Johnny Cupcakes Apparel, will give a keynote speech discussing the power of social media and experiential branding. Lunch and a cocktail reception are included with the Tech Tuesday pass. (Ticketed event)

12 noon – 1:30 p.m.
Tech Tuesday Lunch: "Growing Your Business with Shareable Content"
Jonathan Perelman, head of Digital Ventures at ICM Partners and former VP of BuzzFeed Motion Pictures, will share the tactics and mindset that propelled BuzzFeed into one of the fastest-growing cultural phenomena on the internet, being read by more than 40 million viewers a month. He'll also discuss how to approach different forms of content on different platforms and tips for creating shareable, social content and determining whether your marketing is reaching the right people and triggering the right emotions. (Included in Tech Tuesday ticketed event.)

3 p.m.
Exhibit Hall Opening
The exhibit hall for CALIFORNIA REALTOR® EXPO 2017 opens at 3 p.m., Oct. 10, providing attendees with an opportunity to meet with vendors and discover the hottest new trends and products for the real estate industry.

Wednesday, Oct. 11

12 noon – 1:30 p.m.
Wednesday Lunch: "Change Your Mindset, Change Your Life"
Tom Ferry, CEO of Tom Ferry International and NY Times bestselling author, will give a powerful keynote sharing the distinctions of success he's learned from his nearly 30 years of experience. With more than 30,000 personal coaching hours under his belt, he'll discuss the importance of a powerful mindset, the five factors and one secret that all top producers master. (Ticketed event)

2 p.m.2:45 p.m.
"California 2017 Econ Panel: What is the Next Housing Supply Story in California?"
The housing shortage has been an ongoing issue in California over the last few years, and the problem has gotten worse as active listings have started deteriorating at a faster pace since the beginning of 2017. What are the causes for this crisis and is there anything we can do to improve the tight inventory conditions? Four top economists/researchers will give their take on the declining trend of active listings on the market, the high costs of building, the difficulties in building high density units, and how all these affect housing affordability and homeownership in California. Presented by Lynn Reaser, chief economist of Fermanian Business & Economic Institute at Point Loma Nazarene University; Issi Romem, chief economist of BuildZoom; and Alan Ratner, director and senior homebuilding analyst of Zelman & Associates; moderated by C.A.R. Senior Vice President and Chief Economist Leslie Appleton-Young.

Thursday, Oct. 12

10:45 a.m.11:30 a.m.
Teamwork Makes the Dream Work - Top Teams Panel
Real estate teams are increasingly popular in California.  What are the top secrets behind top teams? How do the top teams make it work? What are the biggest challenges and benefits of having a team? How do they create consistency, culture, and motivation? How do teams impact the client experience? Hear the answers from top producing teams as they dish out key advice and takeaways attendees can apply to build their teams and make them thrive.

10:45 a.m.11:30 a.m.
Communication Across Cultures
REALTORS® will learn how to handle cultural differences in a transaction, how each culture communicates, and understand different customs, which can mean the difference between landing or losing a listing.

12 noon – 1:30 p.m.
Thursday Lunch: "2018 Housing Market Forecast with Leslie Appleton-Young"
C.A.R. Chief Economist Leslie Appleton-Young will share valuable information and insight about next year's California housing market, including projected home sales, median prices, housing affordability, inventory supply, and mortgage rates and availability. (Ticketed event)

2 p.m.2:45 p.m.
Has it Happened to You? Don't Be a Victim of Cybercrime
As part of a REALTOR®'s professional duties, their clients trust them with safekeeping important information and documents. Mobile tools and online platforms are being used often in business and in transactions, increasing the risk of cybercrime for REALTORS® and their clients. Data hacking, identity theft and fraud are more prevalent than ever. Learn how to be proactive and protect against cybercrime. Learn what tools and programs will keep files secure and how to respond in the event of a hack, virus, or identity theft.

Journalists who would like to attend CALIFORNIA REALTOR® EXPO 2017, please email or call (213) 739-8304.  For more information on CALIFORNIA REALTOR® EXPO 2017, visit

Leading the way ...® in real estate news and information for more than 110 years, the CALIFORNIA ASSOCIATION OF REALTORS® ( is one of the largest state trade organizations in the United States, with more than 190,000 members dedicated to the advancement of professionalism in real estate. C.A.R. is headquartered in Los Angeles.

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