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SOURCE Element Data, Inc.
SEATTLE, Oct. 4, 2017 /PRNewswire/ -- Element Data, Inc., a decision support software platform that harnesses artificial intelligence and machine learning has acquired the assets and patent of BehaviorMatrix, LLC, a Philadelphia, Pennsylvania area technology company specializing in understanding human emotion and behavioral cues from digital communication.
The acquisition will further evolve the technological capabilities of the world's first cognitive decision engine by bringing clarity to data and scientific measurement to emotion simplifying the complex process of understanding emotions from vast amounts of digital content.
Element Data's Chief Technology Officer Charles Davis said, "Decision making frequently includes an emotional component. Humans make irrational decisions due to extenuating circumstances. Acquiring BehaviorMatrix's technology and key patent will allow us to better understand the emotional drivers impacting the decision-making process."
BehaviorMatrix's Chief Executive Officer Dave Rolston said, "We are excited to see our technology integrated into Element Data's suite of products and believe understanding emotion is key to understanding how decisions are made."
The engineering team of Element Data is comprised of veteran developers, software architects and mathematicians with world-class expertise and named on over 50 awarded patents. The existing engineering team and advisors include:
Element Data is headquartered in Bellevue, WA.
Media Relations: Cyrus Krohn
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