XY | The Findables Company announced today that it has raised more than $1,300,000 in funds from over 1,200 individual accredited and non-accredited investors in the year it has been raising funds through Regulation A+ of the Jump Start Our Small Businesses Act or "JOBS Act." The vast majority of these investors were brought on board by the company itself, and not through a third-party equity crowdfunding portal. Total investments have increased by over 650 percent since the company left the StartEngine equity crowdfunding platform in February of 2017. More than $1.1 million of the $1.3 million in investments were raised directly through the company website. The company anticipates continued crowdfunding success in Q4 with new product launches and holiday sales increasing brand awareness.
XY is one of the few companies to successfully take on investors through Reg A+ without solely utilizing a 3rd party equity crowdfunding platform. Acquiring investors directly with an in-house team was a decision XY CEO Arie Trouw made early on. "We initially launched our equity crowdfunding campaign through a site called StartEngine," says Trouw, "but we found that the benefits of being on a third party platform didn't outweigh the complications and costs for the company and investors."
Trouw, the company's founder, believes equity crowdfunding fits XY's vision and consumer-focused business models perfectly. "We chose to raise funds using the equity crowdfunding model because it gives everyday investors some of the same investment opportunities as large venture capital firms and a chance to be part of an exciting early stage company like XY," says Trouw. "Our company got its start through Kickstarter, so it seemed like a perfect fit to allow our users to own part of a company and not just get the product that is being created. As a company with an already established product line and revenue stream, we were well-positioned to manage our campaign independently."
XY will be hosting a live and interactive online company update the week of Oct.16th. Mr. Trouw will discuss the progress of the Regulation A+ campaign, the company's plans for the future, and upcoming additions to its product line. Trouw will also be taking questions from current investors and the interested public. This will be the first of many interactive updates that will be streamed live on social media. Participants can ask their questions live or can submit them in advance. Make sure to check out https://www.xyfindables.com for official announcements for the date and time of the event. Pre-submitted questions and questions from current investors will receive priority.
Individuals interested in learning more about XY's Regulation A+ equity crowdfunding opportunity can visit https://www.xyfindables.com
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About XY | The Findables Company
XY | The Findables Company is an early stage, revenue generating, smart technology product company. XY is one of the first private companies to independently pursue capital through Regulation A+ with this level of success. To date, XY has sold hundreds of thousands of units and has generated millions in revenue. As the company continues to define the Findables category, it is giving users and fans a voice in the future of findability through equity crowdfunding. XY is selling Reg A+ shares for $1 USD per share as of October 5th, 2017. To find out more go to https://www.xyfindables.com.
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