VisitErie Unveils a New Brand to Showcase Erie as a Four-Season Destination

VisitErie, the official tourism promotion agency for Erie, Pennsylvania, has launched a new brand. The initiative represents a fresh perspective, inviting both visitors and the local community to see, appreciate, and celebrate Erie as a destination where "the good life" is lived.

For over 15 years, VisitErie has operated without a research-based brand, relying on a logo and marketing assets that primarily emphasized summer activities. However, the organization recognized the need for a stronger, more competitive identity that captures Erie as a year-round destination.

The new brand was developed to align with what today’s travelers are seeking, while also highlighting the unique assets that Erie offers.

The decision to rebrand was driven by changes in visitor preferences and behaviors. Modern travelers are motivated by different factors than in the past, and VisitErie’s new identity reflects this shift.

By understanding what visitors value most, the organization aims to position Erie as a desirable destination for a wide range of experiences.

Five Key Pillars of the New Brand:

• The Great Outdoors
• A Foodie Favorite
• Makers and Culture.
• Family-Friendly for All Ages
• Heritage Woven In

These pillars serve as the foundation for VisitErie’s marketing efforts, ensuring that the brand resonates with a wide audience while staying true to Erie’s identity.

The new brand will officially roll out as part of VisitErie’s summer campaign. The campaign will target both primary and secondary markets to maximize its reach.

Primary markets include Pittsburgh, Harrisburg, Lancaster, Lebanon, York, Johnstown, Altoona, and Cleveland. Secondary markets include Buffalo, Wheeling, Steubenville (West Va.), and Youngstown (Ohio). 

VisitErie’s new brand represents a significant step forward in promoting Erie as a vibrant, four-season destination.