Country Fair will donate all proceeds from Tuesday’s coffee sales in every one of its stores to the fund being created for the families of the daycare fire victims.

The company said one of its own employees suffered the loss of multiple children in the fire.

Customers will also be able to make a donation at the cash register.

“This heartbreaking incident encourages us all to hold one another close and rally as a community around those who need us," said Steve Seymour, personnel director for Country Fair. "Our hearts are breaking for the families of these children, for our brave firefighters, and rescue personnel.”