The holiday shopping season is officially underway, and on Saturday, it was all about shopping small.

Small Business Saturday encourages holiday shoppers to head out to local brick and mortar stores and restaurants, to spend their cash in their own backyard.

Small businesses drive more than 40% of the economy, so as they compete with huge retailers, Saturday was an opportunity to spend money locally.

Small business like Oregon Antiques on West Lake Road, offered some incentives to customers, “I like to do a lot of giveaways, to give back even though they're coming in to specifically to support me, I love to show the community and everyone that supported me all these years, I like to give them something in return,” said Owner, Elia Nolan.

Nolan is celebrating 20 years in business this year, and she says she's grateful for the continued support from the community, “I'm truly, truly grateful for having a small business and being successful for 20 years, and I hope to just keep going, to retire at a job that I actually love, and that's the American dream, to do something that you actually love.”

The one-day local shopping frenzy is always the Saturday after Black Friday, it started nine years ago.