Local Store Hosts 'Cider Monday'
The name is meant to sound like the online shopping holiday "Cyber Monday," but it's an event held to draw people offline. In an effort to bring people back into brick and mortar stores, Trellis in Erie is hosting its own Cider Monday event.
Discounts from the shopping holiday weekend will extend into Monday and customers can enjoy apple cider and donuts as they shop. Where did the idea come from? Store Owner Sandy Blazek says it's fairly new, "It was started by a gentleman up in New England."
Willard Williams came up with an idea to focus on getting people back in his store and giving them a warm welcome.
Blazek says there are a few benefits of coming in the stores. "You can smell the candles, you can feel the scarves, you can try on the scarves, you run into friends," she said.
"Going online you don't get any advice. We actually —because Erie is a little smaller market—we actually might know the person you're shopping for because they might be a customer too and they can say 'do you think she'd like this or this?' and you don't get that online," Blazek said.
Trellis will be open normal hours on Monday for the event, from 10:00 a.m. to 5:30 p.m and across the plaza the coffee shop Pressed will be participating in Cider Monday as well from 8:00 a.m. to 6:00 p.m.