The shops at the Colony was packed today.

As  people were making their lists and checking it twice.

Realizing they may have missed a couple gifts.

Now turning to small businesses to avoid empty shelves and delayed shipping.

 Many of the stores busy with last minute shoppers.

Like Megan Reinbold, many people like shopping small for the holidays.

"I did most of my shopping early. Most of it we got and today is kinda like some stocking stuffers" said Megan Reinbold.

It's a surprising trend playing out nationwide.

With more small businesses seeing increased revenues over the past month than in 2020

And customer spending surging by 18 percent over last year on small business Saturday alone.

Most shoppers say it's because they like what small businesses do for the community