Underdog BBQ Expands Reach Beyond the Restaurant: Giving You the Business
A Millcreek Township restaurant known for its barbecue is now offering a whole lot more and expanding its reach outside the walls of the restaurant.
Underdog BBQ, which is located on W. Lake Rd., is known from reality TV show Undercover Billionaire.
The show features Glenn Sterns, a businessman who came to Erie with $100 and a goal of opening up a million dollar business in 90 days.
Ashley Messenger was on the show and has stayed with the business ever since its creation three years ago.
She is now the owner, general manager and kitchen manager, cooking up ribs, barbecue and all the other menu offerings.
The business is growing and plans to sell food this summer from a fire truck that's being converted into a food truck.
"We actually just updated our new menu since previous to COVID-19, so we're showcasing more of an elevated barbecue," said Messenger. "We're really excited about that."
COVID-19 also prompted the business to launch national shipping where people can go online, order meats and sides, and have the food delivered to their door.