Rita's slogan is, "Ice Custard is a way of life," and many people in the area agree.

Deborah Enzebrenner and her husband Eric, purchased the business in February of 2020.

After a slow start, they found their business groove.

A former regular customer at Rita's, Enzebrenner told Erie News Now, "my husband's first job was at Baskin-Robbins and he still says it was the best job he ever had. So, we purchased the business hoping to bring happiness to the Community."

Mission accomplished. Her business provides special moments, from birthday celebrations to a quick, pick-me-up after a long day at school.

Rita's on West Gore is open seven days a week, from Noon until 9:00 a.m.