Keystone Light is encouraging anglers to send in their fish pics, along with the stories of how they reeled in their one true love. 

According to Keystone Light, fish pics are very popular on dating apps, for negative reasons. The beer company said they know who the real romantics are and want to celebrate those who are unafraid to post their fish pics. 

The contest comes just in time for National Go Fish Day on Sunday, June 18. 

Keystone Light said people who "reeled" in their love with a fish pic on a dating profile can submit their picture and a short description (150 words or less) of how they "hooked" their significant other. 

The best picture and love story will win free beer for year, and $10,000.  

Contest rules and regulations can be found here