The expERIEnce Children’s Museum is closing a chapter of cookie-filled kindness, celebrating the final year of its ten-year partnership with the Tim Hortons Smile Cookie campaign.

In 2024 and 2025 alone, the campaign raised a combined $58,242, pushing the total impact of the decade-long collaboration even higher.

This farewell comes as the museum marks its 30th anniversary of sparking creativity and learning through hands-on exhibits.

For ten of those years, one-third of its history, Smile Cookies have helped fund interactive programming and engaging experiences for thousands of children and families.

“Each one of those smiles helped support meaningful moments of curiosity, discovery, and joy inside the museum,” said Ainslie Brosig, Executive Director of the expERIEnce Children’s Museum. “We’re so thankful for our local Tim Hortons partners and every person who bought a cookie to support our mission.”

Launched in 1996, the Tim Hortons Smile Cookie campaign has raised over $80 million across North America.

Erie’s Children’s Museum was honored to be selected as the local beneficiary for ten straight years.

Though the partnership ends in 2025, its legacy lives on in every cookie-inspired grin and every child inspired to learn, explore, and play.